Chatgpt uw 24/7 collega

Chatgpt kan op heel veel manieren worden gebruikt, er zijn erg veel youtube videos die u precies uitleggen wat u met Chatgpt kunt.

Voor nu wil ik alleen maar even kort toelichten hoe ChatGPT u kan helpen met het vergroten van uw bereik, engagement met uw socials en voor consistente en succesvolle fondsenwervende communicatie. Chatgpt gebruikt de 'wijsheid' van duizenden experts die hun ervaringen op het internet hebben gedeeld, u heeft daar geen dure adviseur voor nodig. U dient alleen redelijk te weten wat u wenst te realiseren.

U kunt Chatgpt ook gebruiken voor het organiseren van uw evenementen en sociale netwerk campagnes. In de fondsenwerving workshops passen we chatgpt toe op uw specifieke fondsenwervende acties.

Hieronder deel ik met u een interessant Amerikaans artikel over Ai en communicatie.

Consistent and thoughtful communication is crucial to keep donors engaged, make them feel valued, and lay the groundwork for strong year-end giving. But it can be hard to know how — or find time — to build a smart annual outreach plan, especially in a time of change and financial uncertainty.

No matter how the landscape shifts in 2026, you should stay focused on taking care of donors and creating emotional connections to your mission, says Pamela Perkins Dwyer, director of major gifts at the Los Angeles Master Chorale. Now more than ever, you also need to make sure supporters feel they can trust your organization.

To do that, don’t hold back about hardships you are facing: Share what is happening and ask for people’s help, she says. “Even if you are falling apart, I think your donors will continue to participate until there’s no reason to participate anymore. And in many cases, a lot of them, if they can bail you out, they will.”

Here are tips from a variety of experts to help you craft a communications strategy that keeps supporters close — and delivers on annual revenue goals despite turbulence.

Plan according to your capacity.

You should ideally plan at least 12 months ahead, but if you’re a small shop and can look only as far as the next six months, then do that, experts say.

Keep it simple to start, suggests Sabrina Horton, senior vice president of partnership engagement at the Schott Foundation for Public Education. Set a few manageable goals for the first half of the year and map out how to reach them.

Include some straightforward metrics, such as whether you’re seeing growth in followers and engagement on social media. Also look at your email open and click rates and compare them with industry averages to gauge how you’re doing.

Build ideas around a message.

Identify a theme for your annual content, Horton suggests. Include your CEO or executive director in that conversation to ensure that all communications from the organization are consistent. Then identify monthly subthemes that tie into that larger message, and draft weekly content ideas for each.

You should stick to those themes all year long while remaining flexible to add new content if you need to respond to something unexpected, she says.

Once you have a big-picture view of your calendar, look for gaps where you can plug in creative engagement and stewardship activities, suggests Jen Newmeyer, director of digital fundraising strategy at PBS. Involve other departments so you can complement each other’s efforts and avoid competing or oversaturating donors.

Streamline efforts with AI and project-management tools.

Use AI to jumpstart your planning and build a consistent strategy you can simply update and replicate year after year, says Shea Wylen, communications specialist at Sunrise Homeless Navigation Center. Wylen likes to use ChatGPT for this work but says whichever system you’re most comfortable with is the one you should choose.

Start by explaining your goals to the chatbot. For example, if you want to share four email updates throughout the year along with an aligned social media post for each, provide a bulleted summary of what each email should include. Then ask it to act like a communications manager and create a plan for that project, Wylen suggests.

Even if you don’t want to use AI to write all of your content, you can ask for guidance on how to manage the work, including mapping a timeline for the steps involved. For example, it can help you set deadlines for when you need to have a draft email ready, build a test, send it to donors, and then post on social media. “It will give you a really nice outline, and then from there you can just start to plug that into a project-management system to help you keep on track,” Wylen says.

Another approach is to find a sample plan or template you like online and ask the tool to customize it based on your goals and parameters.

Segment your donors.

If you’re new to segmentation, you could start by identifying supporters who have been giving consistently over time, Perkins Dwyer suggests. “Those are the people that you want to reach out to, and you want to organize them in a way that they are your primary focus.”

Other important groups to zero in on include monthly donors and supporters who have stopped giving, Horton says, so you can think about how to bring them back.

Once you know who your key audiences are, design outreach tactics based on what you know or think will work with each, says Farra Trompeter, co-director of Big Duck, a communications agency for nonprofits. To figure that out, look at your communications data and interview or survey your donors to find out what they need. For example, you might learn that a quarterly newsletter is enough for some, while others would like a monthly webinar.

Pick which communication channels you’ll focus on.

At a minimum, most organizations should have a presence on social media, email, and direct mail, Wylen says. But avoid the temptation to be on every social-media platform because you think everyone else is. 

Instead, prioritize those that best fit your target audience or your team’s skills, then commit to posting at least once a week.

For email outreach, create a feasible plan for how often you’ll get in touch — and stick to it, whether that means a monthly email to a specific group of donors or just a quarterly update. Even if you can only send a quarterly email, Wylen says, don’t feel like it needs to be a thorough review of all your organization’s accomplishments in the previous three months. If you only have time to send a short update summary, that’s good enough.

It’s also important to prioritize video in today’s “era of reels,” Horton says. Even if you have a small budget, you can use a smartphone and inexpensive tools like Zoom to create short videos and Canva to edit and make them look professional. The goal is to make it easy for donors to understand your organization in a sound bite.

Create content that donors value.

Use incentives like giveaways to fill gaps in your calendar or expand campaigns in ways donors value, Newmeyer suggests. For example, she encourages PBS member stations to create an email series leading up to GivingTuesday to prime their audiences for year-end giving. The emails might be focused on recipes or meal ideas and include related trivia and online games. Everyone who participates enters a contest to win a box of cooking essentials or something similar.

You could replicate this tactic at different times of the year — for example, by providing travel tips or games for kids, like bingo or scavenger hunts, in the summer, says Newmeyer. But make sure the content relates to your mission. An animal shelter might offer incentives or summer ideas related to pets, and a health organization might talk about nutritious eating in the summer or exercising in the winter.

Create an email series with useful content tied to specific dates or topics, Newmeyer says, such as reading lists with books by local authors or information about local history. These series could consist of three to four emails that people can sign up to receive at different times of the year.

Allow time for testing and evaluation.

At regular intervals — perhaps once a month or quarter — assess your efforts and consider what you should start, stop, and test, Trompeter says. This involves looking at what you did versus what you’d planned, what you learned, and what you might want to change. Give yourself permission to stop something if it isn’t working, she says, even if you’ve always done it. And if you’re not sure if you should do something new, try it for a test period before locking it in, whether three months, six months, or a year.

Also plan to do A/B testing of tactics and appeals, says Chrissey Nguyen Klockner, a veteran fundraiser and consultant. If you want to try a new approach, such as using QR codes to link to a video, it’s smart to test that early in the year, she says, so at year’s end you can focus on things you know will work.

Prepare for the unexpected.

You don’t have to create a full emergency contingency plan if you don’t have the capacity, but you should outline key questions to consider and steps to take if something significant happens in the world or at your organization, Nguyen Klockner says. That might mean simply saying that leaders will meet for a 30-minute huddle to talk about how the organization, donors, and clients are being affected and how you should respond.

It’s also a good idea to discuss what solidarity statements mean for your nonprofit, and decide in which situations you’ll craft one and how.

Build up to the year’s end.

Consider your year-end campaign as the culmination of your annual strategy, Nguyen Klockner says, and think through the messages you’ll use, resources you’ll need, and the timeline for your campaign well ahead of time.

Gather those resources early so you don’t have to scramble during that critical crunch time. This might include language for your appeal, stories from donors or clients, photos or videos, or social-media posts. You could also develop a social-media tool kit with sample posts that you can share with your community to amplify your campaign.

And think about creative ways to make your appeal stand out from the rest, Nguyen Klockner says, and what you’ll need to do so. 

For example, one organization she worked with enclosed an ornament in its direct-mail appeal and asked donors to sign and mail it back to be included in a “donor tree.” The group then shared photos of clients with the decorated tree to get supporters’ attention and make them feel good.